Viewing ERA through the trade war丨 "Made in China" soars bravely forward

Recently, the high-level economic and trade talks between China and the United States have achieved substantial progress. China and the United States have issued a joint statement. The most core content of it is to end the tariff war, significantly reduce the bilateral tariff levels, ensuring the stable operation of Sino-US trade. This meets the expectations of enterprises and consumers of both countries, and is also in line with the interests of the two countries and the common interests of the world.

01 ERA's foreign trade business has bucked the trend and maintained steady growth, and the order volume has also shown a rapid growth trend

Under the shadow of the previous trade war, ERA's foreign trade business has bucked the trend and maintained steady growth, and the order volume has also shown a rapid growth trend. In particular, at this session of the Canton Fair, it has performed excellently and achieved fruitful results, winning the favor of customers from many countries such as Europe, America, Africa and the Middle East. This is also attributed to ERA's extensive global market expansion and deep market penetration over the years. Its leading cost-performance ratio and cutting-edge manufacturing capabilities provide escort for its overseas expansion. Not long ago, China Global Television Network (CGTN) took ERA as a case to focus on the development of export-oriented enterprises in the tariff turmoil.

Today, the foreign trade production basement of ERA Co., Ltd. remains as busy as ever. Even more delightfully, with the "pause button" being pressed on the China-US trade war, several orders from American customers have successively resumed production. This also demonstrates the strength of the country, as well as the trust and reliance of the global market on "Made in China".

02 "Made in China ERA" has also taken root in the United States

In fact, ERA has had a connection with the U.S. market since the turn of the millennium. In 2000, ERA registered the trademark "ERA" in the United States. Since then, products conforming to American standards have been developed and launched, and authoritative American certifications have been obtained…… "Made in China ERA" has also taken root in the United States.

2.1 Achieved U.S. Standard Certification

At present, multiple series of products of ERA, such as PVC, CPVC pipes, fittings and valves, all conform to the ASTM standards of the United States, which serves as the "admission threshold" for ERA to enter the U.S. market. At the same time, ERA has also obtained authoritative certifications in the United States such as NSF certificates and UPC certificates. It is understood that the NSF International certificates is an independent, non-profit non-governmental organization established in 1944, specializing in standard formulation, product testing and certification services in the fields of public health, safety and environmental protection, and is an authoritative institution in the field of public health and safety. The uniform plumbing code is an authoritative certification for products that comply with the unified plumbing product standards and are allowed to enter the U.S. market in the sanitary ware industry.

2.2 Establish The lapmo U.S. Laboratory

With ERA's successful establishment of the IAPMO accredited laboratory in the United States in 2018, it became the first and only one in the manufacturing industry at that time. This has provided ERA Manufacturing with a "competitive trump card" in the US market, facilitating the transformation from "manufacturing" to "intelligent manufacturing" and from "product output" to "scientific and technological value". IAPMO has been engaged in formulating safety usage specifications and standards for the building water supply and drainage industry as well as building ventilation systems. All inspection and certification reports issued by this laboratory are recognized by the United States.

2.3 Regularly Stocked In Major U.S.Supermarket Chains

Recently, a picture published by The New York Times shows the "Made-in-China content" in American households. The "high exposure rate" and "high usage rate" indicate that Chinese-made products have influenced all aspects of American family life. Of course, products from ERA have also "frequently" appeared in the core supermarkets of the United States. Multiple series of products of ERA in the fields of architecture and home decoration have been selling well in core supermarkets in the United States such as HOME DEPOT, Lowe's, and MENARDS, and have become the choice of high-quality building materials.

It is known that HOME DEPOT was founded in 1978. It is a globally leading retailer of home building materials and the second largest retailer in the United States. With more than 1,200 stores in the United States, it is the third largest retail group in the world after Walmart and Carrefour. LOWE’S is the fifteenth largest retailer in the US and the thirty-fourth largest in the world. It has approximately 700 stores in 40 states. The above-mentioned supermarkets are extremely strict in their selection of brands. Regular factory inspection, manufacturing capacity, intelligent capabilities, product performance stability, cost advantages, and brand influence are all important factors in their selection.

During the National Day in 2024, the ERA brand illuminated Times Square in New York, the United States. The affectionate expression of "I love China" demonstrated ERA's profound national sentiment, broad international vision, and grand global ideals.

Hangyuan Zhang, the deputy general manager of ERA Co., Ltd., stated that the global market has always been our main battlefield. Regarding the trade war, we neither desire it nor fear it; we are willing to coexist peacefully and also will firmly accompany it to the end. We have every reason to believe in Chinese manufacturing, and we have the confidence to rely on our powerful motherland. China will surely win!

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